Hosted By

March 30-31, 2020 | Ford Piquette Avenue Plant, Detroit, USA


After our successful first edition Steering Systems conference, held in March 2019, at the GM Heritage Center in Sterling Heights, chaired by Ade Badiru, Steering Technical Expert from General Motors, we are excited to announce the second annual Next Generation Steering Systems USA 2020, taking place from March 30-31, 2020 at the Ford Piquette Avenue Plant in Detroit, MI, USA.

We are honoured to have Garry Smith, Global Steering Technical Leader from Ford Motor Company as our conference chairman.

The two-day summit will continue our intense discussions from 2019 summit, the latest developments and how the industry can collaborate. The key topics on the agenda include Steer-by-Wire, autonomous controls, 48V electrification, power supply redundancy, safety, materials, performance mechanical implications and more.

Working Group Steering Systems

Apart from SAE award wining contributions, our particpants will also learn on cross industry insights, especially infail-safe/fail operational mechanisms for x-by-wire systems from off-highway, automotive and aerospace.


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Main discussion topics:

  • Hear about the award-winning SAE paper regarding “Ball Nut Assembly Modeling” in the mechanical implications category.

  • Get to know the development of evaluation methods for steering loss of assist.

  •  Identify similarities and sifferences among automotive, Off-Highway, and aerospace motion control safety requirements for X-by-Wire systems.

  • Discuss redundant power supply architectures for AV & Steer-by-Wire: Can we develop an industry standard? 

  • Understand functional safety as it applies to robotics and autonomy across various industries.

  •  Learn about latest developments of EPS and its future requirements.

  •  Find out latest trends and challenges for commercial steering.

  • Gain insight into electronics reliability methods and what the future needs are.

  • Get to know about trends and challenges for commercial steering.

Download Agenda


Thank you to our expert speakers, who will deliver keynotes and host interactive working groups about latest steering systems developments in automotive, off-highway, and aeronautic industries.

Garry Smith_Ford2019_steering_systems

Garry Smith

Global Steering Technical Leader
Ford Motor Company

Brad Hochrein_Ford

Brad Hochrein

Advanced and Core Steering/TE
Ford Motor Company

Michael Hales-steering-systems

Dr. Michael Hales

Steer-by-Wire Design Lead
Nexteer Automotive


Jason S. Wou, Ph.D.

Core Steering Engineer
Ford Motor Company

George Small_Moog

George Small

Moog Inc.

Ade Badiru

Ade Badiru

Steering Technical Expert
General Motors

Tony Dodak-steering-systems

Tony Dodak

Director, Systems / Safety and Mechanical Integration
Halla Mechatronics

Scott Wendling_Halla Mechatronics

Scott Wendling

Manager, Systems and Safety
Halla Mechatronics

Rich H Krentz_General Motors

Rich H Krentz

Chassis Systems Specialist - Fuel and Power Steering
General Motors

Dr Christian Kelber_AGCO_redcabin

Dr.-Ing. Christian R. Kelber

Director, Engineering, Global Harvesting Electronics
AGCO Corporation

Event modules for a hands-on experience:


Get in touch with other experts before the conference starts. Take a look at the business cards and photos while enjoying your first conversational and networking experience.


Make new business acquaintances in short one-on-one meetings. Exchange business cards in this fast paced ice breaking session. Make sure you bring enough to not run out.


 Interact with conference speakers and moderators to ensure all of your questions are answered during these sessions.


Benefit from deeper insights by attending panel discussions. Share your ideas and thoughts with peers and receive feedback from dedicated industry experts in this interactive session.


Discuss the latest challenges and develop- ments in AM with moderators and peers in these highly interactive sessions. You are welcome to share your ideas and experiences in the working groups.


Enjoy an informal evening get-together with speakers and peers to discuss the outcome of the first conference day and expand your network in a relaxed environment.


Enjoy our cross-industry sessions to get an insight in the state of the art of steering systems of off-highway, aerospace and automotive industries.

What our past delegates experienced

“Excellent cross-industry discussion. Relevant presentations. Engaging Workshops.”

Subsystem Lead Engineer Autonomous Steering Electronics, General Motors

“Inspiring two days, which served as an ideal platform to exchange ideas regarding the upcoming technology trends, as well as the future challenges to overcome as an industry/sector. Unbeatable location and great atmosphere for discussion and networking, thanks also to the participation of numerous OEMs and leading tier 1 suppliers.”

Automotive Steering, Director Product Engineering, Robert Bosch Automotive Steering LLC

“Very well organized, excellent topics and presentations covered. Nice friendly environment to meet peers and exchange ideas. The working groups were great.”

Controls Development Engineer Vehicle Dynamics, GM Canada

“It was the right size with the right talents from the industry.”

Technical Manager, Zoox

“Great job assembling important players in industry, broad range of topics covered.”

Application Engineer, Molykote

“Great networking opportunities, interesting keynotes. Display of synergies with other industries.”

Senior Program Manager, ITK Engineering

“Very good agenda. Good subject presentations. Great interaction.”

Global Chief Engineer Electric Steering Applications, ZF

“I really enjoyed meeting so many people from the industry.”

Global Steering Technical Leader, General Motors

“A good, diverse set of topics. Stimulating discussions. RedCabin did a terrific job organizing this conference.

Vice President of Sales, Marketing and Business Development, Verocel

“Very constructive atmosphere, good presentations, very good level of discussions and participants, speed networking is a good idea and workshops a good alternative to presentations only.”

Director Liaison Office Abu Dhabi, Diehl Aerospace Abu Dhabi